Tuesday, December 9, 2008

Shopping and mimosas...

well i was on the cover of the journal sentinel last week "illegally" serving a mimosa to a customer. some lady in wauwatosa complained about wine being served in a tosa boutique and suddenly it is a major news story. see attached link:

are you kidding me? is there really nothing better to report? the media keeps pushing the recession and the flailing economy down our throats, yet does a sneaky undercover story on us serving mimosas and doughnut holes on black friday as a way to lure customers in. no, we were not told the full scope of the article beforehand. i was under the impression it was more on how busy fred was in the horrid economy. anyway, my point is, who cares? we give customers one tiny cup of wine or a tiny mimosa. we don't do it to lure them in with the intent to get everyone trashed and spend money foolishly, but rather to relax with a couple sips of wine and enjoy their shopping experience. every store in LA i went to did this, and i guess milwaukeeans aren't ready for this here even though there is a bar on every corner in this town. well it doesn't matter, because that one booze nazi in tosa has ruined this miniscule perk that we had...now we have the threat of a 10,000 fine over our heads. i just think the whole thing is a joke. enough of my rant, time to talk shopping!

well, i finished my christmas shopping yesterday! i did a big amount of it online, but had to get some gifts at a mall. i went to woodfield mall in illinois...mostly because i was invited to a private shopping event at nordstrom (my happy place). anyway, i forgot how insane malls get this time of year. the people seemed crabby everywhere. tensions mounted in the parking lot, fast walkers pushed by me in the mall walkways, people looked panicked, irritated and flat out unhappy. i wish i could pass on my happy shopping gene to everyone. i actually feel calmer the second i enter a shopping venue. be it a mall, boutique, online store..i am anxiety-free and filled with an eerie sense of calm. i do think mall shopping can be way more stressful than small boutique shopping, which is why i prefer boutiques..especially ones that hand me a glass of wine upon entering..hahaha.

oh, i know i'm jumping all over the place here, but for those of you who inquired about my new sweater, here is a picture. ok, the first picture is the original sweater i fell in love with. the $400 sweater i wanted by the brand haute hippie. (love the name! ) but come on now, can i really justify that price? no. so, the night my camel cardigan crashed and burned, i found the pic of the second cardigan online and ordered one for myself. that's me on thanksgiving in my new favorite sweater. i look weird, but the sweater looks good i think.

so, i found a sweater i loved for WAY less. i love that feeling. which is why i love my knock it off section too. i can always copy styles of the celebs at fred for so much less. if you haven't been to our online store, check it out. here's a link to my section, "danielle's faves" where each week i update my favorite items in the store:


i'll leave you with my latest edition of knock it off. get miley cyrus' holiday look at fred for a fraction of the cost!

Knock It Off

Statement necklaces and cami available in store only. Find the skirt online here: http://www.fredboutique.com/product_info.php?cPath=3_27&products_id=898

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