ikat get enough of this print

i've been smitten by ikat print for years. you've heard me rave on about tribal/boho everything, so i'll slow my roll on that, but ikat is where it's at. a girl came into fred the other day wearing an awesome ikat print tank and my coworker and i just about freaked out when she said she got it at target for $8. i'm so going there and scoring one tomorrow. i know i'm on a no-shopping bender again, but really, $8...might as well be free. my most recent ikat obsession came when i saw rachel bilson wear this outfit: yeah, cutest skirt ever. so now i'll fantasize about ikat everything. dresses:

my favorite, the ikat maxi--perfect for any occassion, not just hanging out at the beach. i love lauren conrad's style and this dress is one of my all-time favorite looks on her:

there's a lot of women that come into fred and love printed items, but say they won't wear them because a. they feel fat in prints, b. they only wear solid colors and c. they feel prints are "too busy"...well, i couldn't disagree more. i think if you keep everything else simple, like shoes and jewelry, this is the most stylish and hot look for summer. i do tend to steer clear of prints in winter, but summer is my time to bust out all the prints. and i realize i get more compliments in my clothing in summer. people remember prints. they don't remember that black tank you wear over and over. i know it's not about other people, but how you feel, but it feels great to have someone compliment you on your ensemble.

our sister store, luscious, opened up last friday next door to fred and is packed with cute printed dresses and tops for the curvier figured. this dress reminds me of something in there and i love it:

stop into luscious thru the end of the month for 25% off your purchase! say hi to my friend, and owner, kotti. she's amazing and can help you look your best this summer.

while you're there, hop on over to fred and score these new items we just got in. i think this dress is one of the cutest dresses we've ever had in:

and even though it seems like summer is finally here, it still is chilly at night. we got in these super cute lightweight wraps in three colors...oatmeal, a subtle aqua-ish color and black:

so, stop into fred and luscious soon and score some hot summer frocks like this dress, similar to one of my favorite fashion mavens, joy bryant:

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new jersey

ahhhh, the first warm weekend came and went and i'm stoked for what's to come. finally! my neglected summer wardrobe is about to get a workout. summer's all about being comfortable and i live in jersey all summer long. tees, tanks, little jersey dresses...that's what i'm talking about. as much as i love my little silk cami's, i'm just a bit more comfortable in jersey. there are so many options out there, i almost don't know where to begin. when we went to fashion week, i scored this little number at bop in madison, and i wore it today:

i took off the halter strap and wore it strapless, but it looks cute either way. dresses like these are my summer staples. no brainers i call them. throw on, look cute, add sandals, out the door. easy, cute, simple, done. i have loads of dresses like this, and i love each and every one of them. short, knee-length, maxi...check, check and check. fred carries a line called rubicon and they make easy breezy dresses and tops to carry you through summer. i bought a jersey maxi, a light heather gray, kinda like this one:

and i can't wait to wear it with some comfy haviana flip flops. i'm also digging these dresses:
you get the point. for a more casual look, i love a soft tee or tank. i've said it before, alternative apparel is awesome. the cottons are super comfy, the cuts are modern and flattering. check out katie, my new intern, wearing the styles we have at fred.so cute. you can be totally casual in the unisex organic tees, dress them up with statement necklaces or wear the skirt/tank combo, so it looks high-waisted. any way you style it, it's cute. come snag your alternative apparel before it's gone.

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fred and luscious hit up wisc fashion week

so, annie, kotti, katie and i went to wisconsin fashion week for fred and luscious over memorial day weekend. there used to be a milwaukee fashion week and a madison fashion week, but this year they were combined into one...in madison. so, up we were at 5am, ugh, groggily loaded up the truck and car by 8ish, on the road by 9. the show took place at the overture center just off state street, so that was cool. it turned out to be a hot day, but we quickly cooled off with bloody mary's pre-show. the venue was amazing, and we were happy to be part of the event. maybe memorial day weekend wasn't the greatest weekend for a major fashion production, but it was well done, nonetheless. emmy fink, anchor on the madison cw, was the emcee--check out how adorable she is in her fred dress:

while it was a LONG day, it was worth it. our models looked great. see for yourself:

all fashions are available in stores now. with the weather hopefully starting to warm up, you'll need to stock up on all your summer fred and luscious dresses for festival season. with jazz in the park and riversplash kicking off this week, it's time to break out your warm weather wardrobe and hit the town. if you're like me, you have a closet full of summer clothes, just begging to be worn...it's almost torture that we haven't been able to wear these clothes yet in june, cuz it's just too chilly. hopefully the temps will flip, and we can dive into our closets and get this show on the road soon. i refuse to wear long sleeves anymore this month. it's sickening.

well, another semester came and went and megs, my intern, is about to leave. again, i'm sad and will miss her dearly. good news though, my talented megs, will have her designs available either in-store at fred, or on our website soon. and if any of you out there that read this are inspiring designers, be it clothes, handbags or jewelry...or know of someone who is, check out fredboutique.com's home page for info on showcasing your merchandise on our website.

so, for now, megs says goodbye a la miley cyrus in this week's knock it off. see you soon!

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